As someone who worked in CPG over the summer, I was fascinated
to learn about how General Mills was beginning in integrate Pinterest into
their marketing campaigns. Fiber One bars have integrated pages where individuals
can post images Fiber One bars as a snack option of themselves and their children.
Because Pinterest has 87% women, this positioning fits perfectly with Fiber One’s
target. Additionally, one of the most commonly photographed categories remains
food. Thus, this should help to really drive impressions for Fiber One. It will
be interesting to see which other CPG companies have success on this new social
media platform.
http://mediadecoder.blogs.nytimes.com/2012/07/18/general-mills-adds-social-media-to-product-pitch/
1 comment:
This is interesting because it allows the company to also control content being pinned...perhaps not a concern for GM but certainly for other brands, esp luxury.
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