Boehringer Ingelheim debuts pharma game ‘Syrum’ Facebook

I find this article really interesting not only because I interned at Boehringer Ingelheim (BI) this summer, but also because this game represents a bold move by a pharmaceutical company to gain some presence in a social media platform.  In general, any content a pharma company promotes on the internet or via social media is risky, since the FDA has not published (and most likely will not ever publish) guidelines for pharma companies in the digital space.  In any event, It looks like BI is endeavoring to have consumers understand the opportunities and challenges facing pharma companies.  Although I haven’t played the game yet, it looks like fun!  Here is a description of it:

Grab your lab coats, the health of the world is in your hands!

Syrum is a one-of-a-kind social Facebook game based on developing pharmaceutical medicines over a 100 year period from the 1950's to the 2050's. The game was created by Boehringer Ingelheim, one of the world's 20 leading pharmaceutical companies.

http://www.fiercebiotechit.com/story/boehringer-ingelheim-debuts-pharma-game-syrum-facebook/2012-09-17