Lucrative Social Media Campaign propels revenues

http://www.inc.com/darren-dahl/secrets-of-a-lucrative-social-media-campaign.html?nav=featured


I recently read this article on how a small medical insurance company was able to grow its revenue by 96% using social media campaign. The campaign was able to reach a new customer segment who were preparing for adventure travel. They provided good and relevant information to travelers while leveraging the social media sites like Facebook, Twitter and email.

I have seen companies increase revenues, politicians win elections and brands getting created and destroyed. Wonder if we have fully exploited the potential of the digital era or is this the beginning only.