I recently read the following article in the financial brand, speaking to some of the digital strategies that the author believes will be critical in the next year for financial institutions.
http://thefinancialbrand.com/49927/digital-marketing-strategies-for-banks-credit-unions/
The
one that I think was the most transformational was the focus on mobile marketing.
The logic was very straight-forward, as consumers continue to spend more and
more time on their mobile devices, reaching customers in this channel will be
even more critical. I think a critical piece of how this then was talked about
in the model, is that the mobile touchpoints needs to be a part of a full
customer-centric strategy that utilizes digital, traditional, social media and
content marketing strategies.
The other interesting component to me was the emphasis on
social media marketing. It cited a statistic that social media marketing
increased 40% last year and talks about a time where financial marketers will
truly be proactive and using social to drive awareness, rather than “just
checking the box” with their social media presence. In my experience, at most
institutions it really is just checking the box and only at 1-2 have I seen a
truly integrated social strategy that can drive this kind of brand-building.
No comments:
Post a Comment