Breaking through with a beauty campaign is proving to be more difficult than ever due to the vast amount of clutter and mostly due to the fact that girls do not want to watch branded content.
One of the most successful beauty campaigns to date was done by a brand called Dermablend who used the power of transformation in a shocking context to sell their products. Reaching 27 million hits on youtube, Zombie Boy, managed to change the game in beauty advertising regardless of the channel. It is the perfect combination of shareable content that simultaneously sells product and also brings people coming back to your site, social channels, etc.
See below as Zombie Boy puts Dermablend to the test.
https://www.youtube.com/watch?v=9mIBKifOOQQ
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