Friday, March 27, 2015

NFL to stream a live game in 2015

The NFL announced it's plans to stream a live game in the upcoming season.  The week 7 game will be broadcast locally on TV, while the game is streamed nationally online via it's website.

Although, there is little interest outside of the local Buffalo and Jacksonville markets, the NFL should achieve it's goal, as it "...acknowledged that the trial effort is designed to understand the market for digital rights."

With the NFL going direct to the consumer in an otherwise perhaps irrelevant game, the Buffalo/Jacksonville game should foot the bill as a base case in how to monetize their popular product across a fragmented fan base.

Further, as this platform grows, it will be interesting to see how they plan to leverage the vast amount of customer data that the platform generates.

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