Two days ago, Twitter unveiled Periscope, a live-streaming app the company acquired in January. With the emergence of Periscope, Meerkat is bound to face tough competition although it has begun to attract the attention of celebrities and other high-profile users. With the fast connection that we have today, powerful smartphones in the hands of many, and of course, the presence of social networks, live mobile video is finally gaining meaningful traction. As long as one has connection, he or she can turn into an instant broadcaster, allowing video to be streamed in real time to friends and followers. Like Meerkat, Periscope allows users to broadcast whatever they are doing with just a couple of taps. Users can also find out if followers or viewers adore what they are doing as comments and questions can be shared during the entire broadcasting session, and viewers can tap the screen to offer positive feedback in the form of hearts. Moreover, Periscope's ability to save streams for replays makes it a superior option than its rival.
Savvy marketers are quick to employ this app as one of their social tools. A few companies that have already started using Periscope in their marketing strategy include Spotify and DKNY. After joining Periscope, Spotify posted a behind-the-scenes video with singer Conor O'Brien. The live stream garnered 382 views and 1,534 hearts (the equivalent of Facebook likes), and the video had been replayed at least 99 times. On the other hand, DKNY gave viewers a look into its fashion closet on Thursday after announcing via Twitter it had opened an account.
Below is a video that demonstrates how the app works:
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