People
go to shopping malls to fit clothes and shoes they like and finally make
purchase online for better price. The phenomenon exists and is becoming more
and more common in people’s shopping behavior. Taking advantages of service
from real stores and enjoying a lower price online would finally influence the
service quality of entire industry.
There
is a store in SoHo called Warby Parker. In the store, tall, carefully stacked
shelves with hand-picked literature, vintage issues of Paris Review and comfy
mid-century chairs invite weary SoHo shoppers to take a load off and sink into
a book. However, Warby Parker is not a library but an eyewear store.
What
Warby Parker understands is that the store of the future should be
personalized. When a customer walks into a store, he should experience the
product instead of being sold products. Building a real user experience is the
key to open customers’ heart.
As I said in the beginning,
customers go to real store to experience products and buy them online. However,
not every product can be reached in a real store. As a result, should online
retailers only carry goods that can be tried in real store? No. An online store
should also construct an environment for customers to experience their products,
especially those unique ones. As a result, the service quality of both real
store and online store would keep up. Moreover, customers could experience a
enjoyable shopping experience.
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