Friday, March 27, 2015

How to make both online and offline shopping more effective

People go to shopping malls to fit clothes and shoes they like and finally make purchase online for better price. The phenomenon exists and is becoming more and more common in people’s shopping behavior. Taking advantages of service from real stores and enjoying a lower price online would finally influence the service quality of entire industry.
There is a store in SoHo called Warby Parker. In the store, tall, carefully stacked shelves with hand-picked literature, vintage issues of Paris Review and comfy mid-century chairs invite weary SoHo shoppers to take a load off and sink into a book. However, Warby Parker is not a library but an eyewear store.
What Warby Parker understands is that the store of the future should be personalized. When a customer walks into a store, he should experience the product instead of being sold products. Building a real user experience is the key to open customers’ heart.

As I said in the beginning, customers go to real store to experience products and buy them online. However, not every product can be reached in a real store. As a result, should online retailers only carry goods that can be tried in real store? No. An online store should also construct an environment for customers to experience their products, especially those unique ones. As a result, the service quality of both real store and online store would keep up. Moreover, customers could experience a enjoyable shopping experience.

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