Monday, March 23, 2015

Twitter Teaming up with Foursquare

Interesting article stating that Twitter is teaming up with Foursquare to add location services to tweets.  Could be an interesting marketing tactic - if someone tweets they had a great meal at XYZ restaurant and its geo-tagged, the restaurant could know that they patron is in the restaurant and perhaps give them a coupon for a meal next time or a free dessert.  Conversely, if someone has a bad time at say, JFK airport with JetBlue and tweets / tags the location, perhaps JetBlue can send someone there immediately to help mediate the issue.

Personally, I think that this a great move by Foursquare and who knows, maybe Twitter ends up buying Foursquare to have this enabled at all times.


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