Snapchat Campaigns

Interesting read in TechCrunch on a start-up called Naritiv which builds out Snapchat marketing campaigns through its key influence network.  The app and company are still in their relative infancy but I thought this was an interesting take on what Facebook offers (or will offer shortly).  I think we spoke about this in class but something like this would be ideal for fashion brands – snapchat out photos of new lines / new products with coupons embedded and get people interested and creating a buzz. 

Source: http://techcrunch.com/2015/03/30/naritiv-helped-pretty-little-liars-get-800k-snapchat-followers-in-three-months/