Monday, March 30, 2015

Snapchat Campaigns

Interesting read in TechCrunch on a start-up called Naritiv which builds out Snapchat marketing campaigns through its key influence network.  The app and company are still in their relative infancy but I thought this was an interesting take on what Facebook offers (or will offer shortly).  I think we spoke about this in class but something like this would be ideal for fashion brands – snapchat out photos of new lines / new products with coupons embedded and get people interested and creating a buzz. 


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