March Madness - the perfect time of year to think about Digital Marketing! Not exactly, but given that most of us try to keep up with our brackets and discuss them while on the go, March Madness presents an excellent case study of digital marketing in action.
Business2Community (B2C) has an excellent infographic on the topic, which I have included below. The key stat when it comes to $$$ is that ad spending has increased 64% over the last two years during March Madness, which B2C ascribed primarily to the growth of social media. The most popular social media platforms for discussing the Madness: Facebook and Twitter.
To get a sense of how important mobile is, take in these stats:
- Almost 70% of people watch games on their phones (and >25% use mobile as their primary source for game viewing)
- Almost 3/4 of people use two devices at the same time for March Madness
- Almost 90% of people use their mobile devices to access game info
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