Friday, March 13, 2015

The New York Times Gets Instagram!

In the face of hyper-digitialization, one could say that the newspapers struggled the most to find ways to survive. It was no exception for the worldly renowned company like the New York Times in its 160-year history. Last year was especially difficult with the executive editor Jill Abramson suddenly fired and leak of an internal report how the paper has been struggling to keep up with digital trends.


Well, it seems like this year has brought a fresh scene of change for the beloved newspaper company. Earlier this week, the Times got -- drumroll please -- Instagram! 

Already with 27.9k followers in four days, they have been posting photographs and snippets from their articles on the theme of "Beginnings" as exemplified by their first post on Insta:


On the company's new presence in social media, the new executive editor, Alexandra MacCallum said, "It's raising our profile with a different set of people than we're used to reaching, and I think that's a really important thing for the Times going forward." (source: Mashable article

So what does this mean for the Times and social media in the long run? People have increasingly been using social media as a source of their news feed (literally), and does the Times' Instagram acknowledge that? Is it simply a way to reach out to and engage more variety of audience for them? Or, is this a new way for the people get the real news fed into their minds while spending infinite hours on Instagram? How will the stories be curated anyways?

So many questions aside, many are responding with warm welcoming into their Insta world, instead of raising their eyebrows. I have a gut feeling that we could be witnessing a milestone moment in the history of news and journalism. 

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