Friday, March 27, 2015

Social Networks to take 1/3 of US Digital Display Ads by 2017 Thanks to Mobile

According to a recent report of eMarketer, Facebook and Twitter are foretasted to take 33.7% share of US digital display marketing by 2017. eMarketer

Based on a multipronged approach which takes into consideration both trends and forecasts of different market aspects, eMarketer predicted the total spending on digital display advertising in the US will total $27 billion in 2015,  and will reach $37 billion by 2017. Among this, social network Facebook and Twitter's share is expected to rise from 30% now to 33.7% in 2017.

The gain in market share of Facebook and Twitter in display ads is a result of mobile advertising. For the first time in 2015, mobile is predicted to surpass desktop in display ad spending in the US, increasing from $9.65 billion in 2014 to $14.67 billion. Meanwhile, desktop display ad spend is expected to decline in 2015, falling from $12.56 billion to $12.38 billion.

Notably, eMarketer also estimates that Twitter will surpass Yahoo in total US digital display ad revenues for the first time in 2015. At the same time, while Google is expected to maintain its market position behind Facebook in digital display ad, its revenues will dip from 13.7% in 2014 to 13.0% this year—and down to 11.1% by 2017.

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