For long Twitter has been the oil field for many Big-Data
companies to mine customer feedbacks on products. Using people’s tweets and
their connection map, marketers can not only get realistic and prompt responses
on their products and services, but also assess the impact of such comment in
the social network by assessing the role of the poster. Businesses have been
benefited greatly from such services, and looks like Facebook is not going to
let Twitter alone have the whole pie.
As one of the dominating social network
of the world, people on facebook share tons of information about products and services
actively. Compared to Twitter, since the network itself is more private
comparatively, people are more likely to share their true opinions about things.
Moreover, the social relationships have a better representation on facebook as
well. We might be following a lot of celebrities on twitter, but most of us by
no mean would be friends with them. This allow facebook to have a greater power
in assessing the opinions and how they impact the real world consumption, thus naturally
put them in the marketing consulting chair. In this week’s WSJ report , Twitter said it generated $47 million
from “data licensing and other revenue” during the fourth quarter of 2014, and
Facebook has the potential to surpass that. Apparently this is a lucrative
chair to sit in.
For more details:
http://www.wsj.com/article_email/facebook-takes-on-new-role-marketing-consultant-1426036185-lMyQjAxMTE1NjE0MDIxNjAyWj
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