AI-driven decisioning engine - right message about right product to right person

https://hbr.org/2018/06/how-vineyard-vines-uses-analytics-to-win-over-customers

Great article on how digital marketing plays a critical role for brands like Vineyard Vines. I thought this was an insightful quote, “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.”. This builds upon the digital channels we've been learning about and how its critical to get the right message out to the right customer and through the preferred channel! That may mean email, SMS, social, etc! The article goes into depth about Vineyard Vine's AI-driven decisioning engine.