A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, June 18, 2018
Digital News Report 2018 (Reuters Institute)
https://www.econsultancy.com/blog/70098-the-best-digital-marketing-stats-we-ve-seen-this-week-26
http://www.digitalnewsreport.org/
An interesting find - Reuters Institute Digital News Report 2018. The Reuters Institute Digital News Report provides useful and timely data about the transition to digital regarding news. The report highlights user trends which can be telling and possibly forthcoming for the overall user trends as it relates to marketing! The first post highlights interesting facts pulled from the report. The second link directly points you to the report.
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