Spam marketers stick to influencers in Social Media

Spam marketers stick to influencers in Social Media

Social Media is one of strong platform for the marketers - not only for your company but for spam marketers. Sound companies and celebrities create their account in social media to expand customer base and foster engagement with them. In fact, having interactions with customers is very important to increase tight connection and stickiness with them. Although if one has created a good followership with millions of people, it becomes another stage that others can make a pitch to followers.

The picture below shows an example that a spam comment appears in a hyper influencer's post whose followers account 12 million. Those spam comments aim to get them read among the influencers' followers so that they can acquire new customers. Spams are often totally irrelevant for the post, or pushing an product targeting corresponding followers - for example, an diet supplement advertised to young female which spam is commented in well-known skinny model's posts.

*Source: Instagram, the picture was modified to keep the privacy

Social media has functions to 'report a spam' for owners of accounts and to delete improper comments, but there are no ends for reporting them. Instagram implemented a function for each post that owners can select whether allowing others to comment on the post in December 2016. It is also a way to avoid spam, but it completely dismisses an opportunity to interact with fans. In 2017, Instagram started a new blocking tool that automatically filters offensive comments and hide them, yet the function is not available for multiple languages.

Social media is open to anonymous and grants access to everyone. This is why how social media is such important platform for marketers. However, there is also an endless fight to get vicious free-riders away.

Reference: http://money.cnn.com/2017/06/29/technology/instagram-offensive-comments/index.html