The FIFA 2018 Soccer World Cup is the biggest sporting event in the world. Taking place once every 4 years, this world event provides major brands the perfect platform to advertise their products. The best part of the tournament is that you need not be an official sponsor of the tournament to leverage the soccer fever gripping the world to utilize the tournament as a marketing platform. I wanted to point out the following brands as examples of excellent marketing/social media strategy this world cup.
1) Corona Beer: The beer brand kicked off its efforts with the World Cup on Dec. 1, creating a live event experience with input from celebrities and athletes and reaction to the group Mexico was placed in.
2) McDonald's Brazil: The company held a contest for kids in which 11 winners will be chosen to attend a Group Stage Brazil game and it offered special sandwiches celebrating previous world cup winners. It used the hashtag - #Prepara to prepare the fans for feel-good moments during the world cup preparation and tying in its food offerings.
3) Amazon Studios: Fox Sports is providing highlights of every World Cup goal on Twitter Moments and offer a six-second preroll ad for every highlight. Amazon is making use of this ad spot to advertise their new Tom Clancy series to fans from around the world.
No comments:
Post a Comment