Mobile Will Drive 75% of Digital As Spend in 2018

Mobile Will Drive 75% of Digital As Spend in 2018

Mobile advertising spend is the one absolute key driver of consumer technology innovation and creation

Market Growth:

US mobile advertising spend will grow by 20% in 2018 to reach over $70 billion. This growth will mean mobile will account for over 75% of all digital advertising spend. The most astounding figure is that this will be 21,775% growth for mobile advertising spend in one decade!

Funding Innovation:

This massive growth in digital advertising revenue allows companies to fund their own innovation. Just like Forbes funding journalism through digital ad revenue Google, Facebook and the large app markets on both Android and iOS are supported by mobile advertising, in fact, it has surpassed in-app purchases as the app publishers number one source of mobile monetization. 

MOBILE:

Mobile Video:
CEO of Appodeal (an ad mediation company) views is that mobile video is the fastest type of mobile advertising. Since mobile surpassed desktop the revenue per thousand impressions than before. eCPM for iOS in the United States averaged $10.40 as compared to interstitial, all full-screen ads, reaching an average of $6.07.

Why is Mobile Growing?:
Video is the most engaging format and helps advertisers use less intrusive deployment of ads. Vidoe is a part of the app experience combined with the "freemium" or in-app purchase approach. Creative approaches are an opportunity to have consumers interact with video ads through games, and reward them.

BANNER vs NATIVE:

Who is Winning?:
Native advertisements offer greater customization, which can be adapted for every screen or app, which results in a higher CTR and much less annoyance to the consumer. Display ads are annoying for the user and we now have people developing Banner Blindness and having an inability to recall the digital banner advertisements they have seen.

The Future:

Parallel Bidding:
Parallel Bidding sneds as requests to advertising demand source at the same time. this allows them to use dynamic price floors, where ad networks can choose to or not fill a certain price floor while also simultaneously reporting estimated value of an impression. This will move the mobile ad industry toward greater transparency, moving ad demand provides to pay better attention to the developer community.