Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

The updated ad settings allow users to turn off interest signal settings that enables Google to provide personalized ads. This allows users to manage ad settings and opt out of all personalization based on data collected by Google.  Additionally, “why this ad” will show up on all Google Services-YouTube, Gmail, Maps and Search.

The users also have the option to mute reminder ads, which helps Google provide more personalized content. This ahas an impact on advertisers who need to be aware that retargeting via Google can become tougher and will require content that aligns with the consumer.

 Full article link: https://searchengineland.com/google-updates-ad-settings-to-allow-users-to-turn-off-targeting-signals-300257?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost