Pinterest is famous for the users who need to seek the inspirations or new contents for what they are looking for. The users can find the ideas and also affect their decision making. It is not only about the content they see, but it is also about the experience they receive.
Refer to the information from Pinterest; there is about 180% increase in the number of videos on site. Moreover, 67% of the viewers take action after watching and users are likely to purchase after watching VDO ads on the apps. Therefore, there is the potential to reach the specific audience by matching with what viewers are trying to search.
Recently, Pinterest just announced that it would release the new size of the video ads showing on the app by maximizing the width of the video. It usually is showed half of the screen and Pinterest wanted to test the new format to 16:9 and 1:1. It seems to be the minor point but includes the advantages. From audience side, the extended display can drive more impact on the audiences and build more brand awareness. People can spot it easier and have a better experience with the brand. On the other hand, it supports the brands to have more creativity to create content, and the display can widely show and present more in detail. Pinterest has already tried this new format with some of the clients, such as American Express and P&G, and resulted quite well. But we still have to follow the feedback after the official launch. This new format may attract new brands to work with Pinterest in the future.
https://business.pinterest.com/en/blog/big-things-coming-to-promoted-video
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