Thursday, June 07, 2018

Facebook Zero: Is It A New Opportunity for Influencer Marketing?

Facebook recently released an algorithm update to prioritize more user-generated content over business advertising. Using a prediction technology, Facebook will show us posts from our family and friends to "spark meaningful conversations". This update, therefore, has brands concerned about the exposure they will receive.

As described in this link, there are opportunities for social media influencer marketing to take shape on Facebook.

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