What to Know About Snapchat Marketing
Article Review of 5 Things Every Businesses Needs to Know About Snapchat Marketingby Larry Kim
Everyone thinks that SnapChat is for Young People, Really Entrepreneurs Don't Understand the Platform's Potential
The Background
It is Growing Fast:
25% of all mobile users in the US by 2020
150 Million Users/Day, which is more than Twitter at <140 million daily users
Snapchat is projected to grow with twice the new users of Twitter and Pinterest
400 million snaps are sent daily!
Not Just Young Users
While 69% of Snapchats users are between 18 and 24, a change is occurring as over 50% of new users are older than 25. 18% of users are 25-35 and 14% are 35+
41% of 18-34 year old can be reached by Snapchat in the US
High utilization time by users, who spend 25 & 30 minutes/day on the app.
Why Use Snapchat?
Brand Adoption
Less competition as only 5% of brands are on Snapchat.
When surveyed only 16% of marketers plan on increasing their Snapchat spend in 2016
How Can You Use It?
Give your followers a behind the scenes sneak peek
Offer promotions and giveaways, share discounts!
Entertain with unusual off the wall content, that might not fit more traditional social streams
Why Not Use Snapchat?
Marketing Challenges
It is hard to calculate ROI, but there is change underway. Snapchat has added new features to attract marketers: Video Ads and Sponsored Geofilters and Lenses
Not for those that are not targeting Younger Audience
If you are not looking for a younger audience, you may get better ROI elsewhere on social.
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