Most automated email is currently from artificial intelligence tools or well known as AI. Because of the convenience and also the effectiveness, Servion Global Solutions forecast that AI will take 95% of consumer interaction part by 2025. Still, the marketers cannot leave everything and let the automation entirely work on the email marketing. Some constraints still need the human brain like marketers to take care, for example, the unique moments or unexpected events that cannot be in the pattern to automate.
Source: SGD Automated Email Marketing Article
But what AI can help? There are some events that AI can account to generate the email and can gain the higher engagement. Below are some examples that marketers can consider to use email automation to build the brand performance.
• Welcome Email
• New product introduction
• Special promotion for the essential days
• Re-engagement alarm.
Moreover, to bring up the best result, marketers need to maximize the data on hands to help the email automation program to create the value and improve the brand image to be standout. Personalization is one of the important factors that can make an impression on the receivers to feel being special and think positive about the brand. According to the research from Boomtrain in 2017, about 82% of email customers think that personalization can increase their purchase decision. Therefore, it is not about the brand image or brand engagement; it is also about the crucial in brand conversion as well.
Souce: Boomtrain
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