Signs and symptoms indicating the need of revamping digital marketing strategy :
- Fall on Google's ranking: Search Engine optimization is a constant feeder loop which strengthens itself through organic back links over a period of time. So it is extremely vital to stay at top of the SEO strategy.
- Conversion Rate Optimization: High traffic is one of the most sought out outcomes of a digital marketing strategy, but it's even more important to convert the traffic into recurring customers. Thus a drop in CRO is a clear indication of a loss of interest in the product/service from the consumer base, and requires an immediate solution as it can lead to potential long term damage to the brand value.
- Social Media Marketing: Social Media equates to about 25% of the total online marketing expenditure, and thus can not be ignored. Organic user base is built through successful social media marketing strategies.
- Transitioning between web and mobile devices: Mobile views are rapidly growing and currently account for 49.7% of the total web page views across the globe. Thus, if the website is not responsive and is not user friendly, it can lead to the demise of an otherwise extremely beneficial and potent service/product.
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