Pew Research Center released an amazing study on the topic "Teens, Social Media & Technology." The salient points which have a lot of significance to digital marketers who target teens are given below:
1. Youtube, Instagram, and Snapchat are the three most popular online platforms for teens
2. Facebook is no longer the dominant online platform among teens
3. 95% of the teens have access to smartphones, and 45% of them said they are almost constantly present online
4. Young people have no consensus about the effects —whether positive or negative— of social media on their lives.
5. Teens from lower-income households are more likely to use Facebook than teens from higher-income households.
6. Girls are more likely to use Snapchat and boys Youtube.
7. A majority of both boys and girls play video games.
Full report:
http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
1. Youtube, Instagram, and Snapchat are the three most popular online platforms for teens
2. Facebook is no longer the dominant online platform among teens
3. 95% of the teens have access to smartphones, and 45% of them said they are almost constantly present online
4. Young people have no consensus about the effects —whether positive or negative— of social media on their lives.
5. Teens from lower-income households are more likely to use Facebook than teens from higher-income households.
6. Girls are more likely to use Snapchat and boys Youtube.
7. A majority of both boys and girls play video games.
Full report:
http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/
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