It would be soon possible for marketers to correctly predict the emotional response of their target audience to ad content instead of relying on exit-surveys and polls. Companies like RealEyes and Affectiva ( a MIT MediaLab spinoff) are offering cloud-based solutions that provide emotional recognition software that provides insights into consumer responses to digital content. The software uses recorded video responses from paid audiences (mostly obtained through webcam) to gauge the emotional response an ad would have on the actual target audience of the campaign. About one-third of the Fortune Global 100, including brands such as Kellog's and Mars as well as media companies such as CBS have used Affdex for Market Research to optimize their content and media spend. Realeyes executives estimate that 70% of the marketing outcomes are driven by the emotional effectiveness of the creative but only 10% of the budgets are invested in that key driver.
Source: https://www.searchenginejournal.com/what-is-artificial-emotional-intelligence/255769/
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