OOH, Out-Of-Home advertisement was one of typical category in traditional advertisement. As the name represents, OOH categorize outdoor advertisement such as street furniture, billboards, and transportation space including airport. In digital age, those medias are no more provided in static media - they move to dynamic. Now it is called DOOH (yes, Digital-OOH), which enables interaction with passengers through touch panel or mobile apps and data analytics based on demographics and feedbacks. You may recall a street panel automatically swiping ads to display in New York. Without human labor to change display physically, and with those localization and dynamic display based on collected data, DOOH becomes much effective and precise being to the target customer.
REFERENCE: 5 Trends in 2018 That Are Changing the OOH Experience - Medium
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