The Forbes perspective on traits all great digital marketers need caught my eye. They list 6, in particular:
1. Business acumen
2. Tech savvy
3. Digital Channel savvy
4. Analytics
5. Bilingual
6. Creative
I was mostly interested to see 'bilingual' as one of the essential traits recommended by Forbes. Of course, they don't actually mean literally bilingual, as opposed to what they actually mean - the ability to translate digital/technical elements of a campaign to more purely business-minded peers/clients.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/22/six-traits-all-great-digital-marketing-leaders-possess/#4703c8806ed5
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