Nowadays, Influencer marketing becomes one of the effective ways of digital marketing since the digital disruption and the increase in using mobile and social media. Consumers also prefer this type of marketing because they think that it seems to be real and credible compared to the official marketing from the brand. To support this method, Facebook just announced the launch of a new tool, Brand Collabs Manager, to help brands better connecting to the influencers in Facebook platform. This tool will facilitate brands to match their preference with the right influencers. Brand Collabs Manager requires both brands and influencers to sign up and provide the different service for each side.
The list of influencers showed up for the brands.
Source: Facebook Brand Collabs Manager
For the brands, they can explore the content creators who have followers in the range of 25,000 to 8 million with attribute filter they need to match with their promotion. The brands can see influencer’s information and Facebook portfolio to know about the past partner that the influencers work with for the decision making. The tool also provides the in-depth detail of the demographic, the influencers’ follower background and percentage of matching to see if those influencers can contribute to the right consumers or not.
The creator's profile on Brand Collabs Manager
Source: Facebook Brand Collabs Manager
For creators or influences, they can create their profile and customize their portfolio. The tool helps the creators to know more about their insight and performance data. Furthermore, the creators can discover the brand profile to see the previous collaboration which is useful for the decision of being a future partner.
Brand Collabs Manager will help the brand to create a better engagement from the more efficient creator selection and also facilitate the creators to control their profile from learning the brand profile before they become the partnership. The tool assists both sides to have a good relationship for being a business partner as well. But for the first phase, the service is available in the US only. If this function works, it will help the brand around the world in better working in this part of digital marketing.
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