Based on research from Statista 2018, it’s estimated that by 2021 there will be 3Bn+ social media users – that’s 40 percent of the world’s population. User generated content via socia media is essentially free marketing. Nowadays, social media is the destination for customer-service.
Instead of dailing a customer service line and being put on hold, customers are heading to Twitter and Facebook to voice a complaint. The immediate transparency will put your brand's reputation on the line if the complaint is not quickly addressed.
However, social media marketing shouldn’t just be just a platform to project your own voice. It's is really effective to allow your existing customers to market your products and convince potential customers for you. It’s important to respond to your users’ interactions with your brand.
https://edgylabs.com/how-to-leverage-happy-customers-to-promote-your-brand
No comments:
Post a Comment