Digital Marketing strategies, specially the ones revolving around the affiliate marketing, are ripe to be disrupted. The central issue faced by the merchants and content publishers is the centralization at the affiliate network level. There is no clear way for the merchants to track the usage of their money by the affiliate networks, leading to instances where the content publishers are either under paid or sometimes not paid at all.
Decentralization, brought by the blockchain, seeks to make it possible for merchants and content publishers to collaborate directly, tracking link clicks and conversions transparently. Moreover, smart contracts can be applied for settling payments on the fulfillment of predetermined requisites and conditions. without intermediaries, the merchants will reap the maximum benefit of their money spent and content publishers will have a direct payment without the hassle and added cost of going through middlemen.
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