The digital world around us is getting deeply personal. Amazon makes personalized product recommendations, Netflix offers personalized movie recommendations, Stitch Fix suggests customized styles and eHarmony.com is making next-best date recommendations.
Why should Health Care be any different? We can treat each doctor differently to get the right message through the right channel at the right time. Three things to keep in mind:
1. Personalize: Pick the channel that the doctor prefers and engages with most, to deliver content
2. Harmonize: Arrange the sequence and candence of messages to build an engagement journey for each doctor
3. Adapt: Change tactics in near real-time based on how the doctor reacts
AI and machine learning can help in making recommendations on the best chaneel, content and sequence of messaging to engage with each individual doctor. This approach offers a superior customer experience for the doctor, compared to being bombarded with one standard message with no personalization. Some industries like Retail have been ahead in this game, its time for the Health Care industry to catch-up.
Why should Health Care be any different? We can treat each doctor differently to get the right message through the right channel at the right time. Three things to keep in mind:
1. Personalize: Pick the channel that the doctor prefers and engages with most, to deliver content
2. Harmonize: Arrange the sequence and candence of messages to build an engagement journey for each doctor
3. Adapt: Change tactics in near real-time based on how the doctor reacts
AI and machine learning can help in making recommendations on the best chaneel, content and sequence of messaging to engage with each individual doctor. This approach offers a superior customer experience for the doctor, compared to being bombarded with one standard message with no personalization. Some industries like Retail have been ahead in this game, its time for the Health Care industry to catch-up.
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