This World Cup, get ready to make the most of the World Cup and add a bit of football-hype following these seven tips:
- Know your audience, personalize your content and segment your lists.
- Get creative – think outside the box and speak to your clients’ emotions.
- Go multichannel to increase your brand’s visibility and improve your results.
- Drive engagement by turning your marketing communications into a two-way conversation.
- Plan ahead… but always be ready to embrace the moment!
- Take risks, and don’t take yourself too seriously!
- Keep it relevant – always ask yourself: will this really be effective?
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