Email Marketing Is Still The Top Way To Generate Leads- Forbes

In the last class, Prof.Kagan talked about ROI for paid search(PPC) is higher than any other forms of digital marketing. In the chart he presented, Email marketing closely followed PPC, as the next best option. An article on this week's Forbes reinforces that point of view. Asserting that email marketing is still the top way to generate leads, the attached article offers some important tips for effective email marketing. Take a look

https://www.forbes.com/sites/forbescommunicationscouncil/2018/06/01/email-marketing-is-still-the-top-way-to-generate-leads/#5544b30754c5