9 things you need to know about GDPR

9 things you need to know about GDPR:

1.     What is GDPR?

The GDPR (General Data Protection Regulation) is a regulation intended to strengthen the protection of personal data for European Union (EU) citizens. at is GDPR? The main purpose is to give citizens control of their personal data.

2.     Why is This Happening?

It expands and updates rules that have been established in 1995. It wants to protect customers from cyber attacks and data leaks.

3.     Who Needs to be in Compliance with GDPR?

Any organization that communicates with citizens in EU

4.     What Does This Mean for Consumers?

Every EUY resident has the right to verify what data is stored by who. This will have to include more transparency especially during digital marketing campaigns.

5.     What Types of Data do Companies Want?

Email data will be mots impacted by GDPR although consumer data includes everything name, phone, address etc

6.     Can Companies Who Already Have Someone’s Data, Use It?

The GDPR requires the owners to give consent at the time data is collected.

7.     How can Companies Comply with GDPR?

One of the main requirements is: “the controller must be responsible and be able to demonstrate compliance with the principles”.

8.     Does This Mean Information is Safe from a Data Breach?

There is a need for business to have a quick response for any breach (within 72 hours). Thus any future breaches will have a quick response and action time.

9.     What Happens if Companies Fail to Comply with GDPR?

Extremely large financial penalties. Fines can be upto 4% of global annual sales.

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