Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

Taking aim at Facebook & others: Apple says it is ‘shutting down’ tracking from Like & Share buttons and conversation platforms

At its Annual conference this Monday, Apple stressed upon its stand to protect consumer privacy in the ad ecosystem. The like and share button and conversation windows was being tracked previously, which Apple will now shut down. The launch of the new Safari 12 will provide users with the option to choose if they want to share data with third party like Facebook and other plug ins.

Additionally, it will make it more difficult for data companies to track your device. Your Mac will resemble everyone else’s Mac, hence more difficult for online advertisers to uniquely identify you.

Full article link: https://martechtoday.com/taking-aim-at-facebook-others-apple-says-it-is-shutting-down-tracking-from-like-share-buttons-and-conversation-platforms-216621?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost