LinkedIn recently rolled out new Sponsored Content carousel
ads that can include up to 10 customized, swipeable cards.
The company says the new ads allow brands to “add texture”
to their LinkedIn campaigns by featuring multiple visuals, arranged
horizontally, that viewers can swipe through in their LinkedIn feed.
LinkedIn’s carousel ads come with the standard metrics for
measuring a campaign’s performance, including click-through rates and number of
leads. Advertisers will also get metrics around clicks and impressions for the
individual cards within the ad.
LinkedIn included more than 300 advertisers in the beta run
of its carousel ads and says nearly 75 percent of the test group saw a lift in
click-through rates compared to their standard Sponsored Content campaigns. “Because
carousel ads are interactive and have eye-catching visuals, they stand out in
the newsfeed,” said LinkedIn.
This new product launch is the latest ad update since March,
when LinkedIn introduced native video ads for company pages.
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