Wednesday, July 18, 2018

The long tail in learning


Interesting reading on how digital tools have been emergent in the education system, and are being fast adopted by traditional suppliers of school materials like textbooks by firms like Pearson and Scholastic Corp. The following article describes how digital tools, including video, audio and VR, are revolutionizing the way lessons are run in the classroom.


Scholastic Corp, for instance, has a supply side relationship with more than 90% of schools in the U.S. To maintain their competitive position of what is a largely captive audience, they have rolled out what they call their Scholastic 2020 Plan, which will include revamping their technology stack to including new media and to optimize their sales efforts.


By digitizing the learning mediums, this also provides new means of tracking individual student studying time and results. For instance, reading time can be tracked on a student’s tablet, as well as their engagement with other media supporting the intended learning outcome, which in turn can inform future teaching approaches. It is easy to see how such tracking of pedological efficacy might impact policy for such an important public function.

From the content provider perspective – to continue with our Scholastic Corp example, one can envision a future where they might move to a subscription model for their captive customer base of nationally distributed schools. They can then push through a patch for an “edition update” or expanded curriculum. With digital distribution, one can also see how they might target content administrators (teachers and policy setters) for cross-sell opportunities. If I’m a bio teacher and am on the bio page and have subscribed my class to Scholastic’s bio material, perhaps I see a display add on the course planning page that shows an add-on AP pack, or perhaps a remedial pack, for the especially astute and needful members of the class, respectively.

Taken together, such digitization of content and new media within the school curriculum could offer greater ability to tailor content and pace on each individual student’s timeline. We can truly arrive at the long overdue long tail in education that recognizes differences in development and what might awaken each student, including heretofore unaddressed niche learning areas. Sure, a core curriculum could still be insisted upon as a baseline, though students will be better able to follow their natural leanings, and change them as they grow.

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