DuckDuckGo, the most or the only well-known none-tracking searching engine says that it gets surge of users. In 2017 the number of search in DuckDuckGo was reported 6 billion per year, increased from 4 billion in 2016. Although the figure is almost 0.3% compared to the number of Google search 2 trillion a year, the growth may indicate there are raise of awareness for protecting privacy from searching engine.
DuckDuckGo search result algorithm is not investigated as much as Google Search algorithm, yet it is said DuckDuckGo give the result by gathering the result from other searching engine such as Bing and Yahoo in partnership.
In turn, the small portion of the internet users for DuckDuckGo users could mean that whichever users are fully happy or not happy with, they mostly agree with getting the search result by scarifying their privacy, even today where people know Google tracks their personal data. Users are still selecting Google as the prior search engine, which could indicate well that people see the benefit of Google algorithm that match the personal preference and what each page contents, not as a preference of majority of all.
In addition, DuckDuckGo revenue comes from Advertisement. This is same with other search engine, including Google, Yahoo and Bing, whichever track the personal data or not.
Ref: https://fourweekmba.com/duckduckgo-business-model/
No comments:
Post a Comment