Podcasts: A great platform for marketers

Podcasts are a great platform for digital marketers to reach customers. Podcasts are accessed through apps on customers' phones, and include links to companies like threadUp, Blue Apron, Me Undies, Casper mattresses, and more. Captive audiences listen to over 500,000 podcasts with more than 1.8M episodes too choose from.


Captive Audience statistics (U.S.)

Some of the best features of podcasts for marketers are:

1. They are often developed for very specific audiences, e.g. The Pen Addict
2. Captive audiences are often listening to podcasts hands-free because they are driving, working, or completing other tasks resulting in a higher percentage that will not skip the ad.
3. Listeners can tune out or turn the volume down, so ads are not perceived as intrusive as video, for example.

Podcasts are a great grassroots platform for marketers. Lots of small sponsors are often personal favorite items of shows' hosts, and listeners might never have heard of the product before listening to the show. It's also evident that there is a fair trade off: a few commercial breaks per show, that can be skipped, in exchange for free podcasts.

In order to make a great podcast ad, marketers must be aware that customers will often try and search for the product before visiting the podcast app for the link.

U.S. Podcast Fast Facts:



Read more here:

https://www.podcastinsights.com/podcast-statistics/

https://www.businessesgrow.com/2018/06/28/create-a-podcast/

https://www.wnyc.org/story/super-niche-podcasts/