Thursday, July 26, 2018

Meta content

For today's blog I wanted to experiment with the three methods of generating content we learned about this past week in the content marketing section. Chance has is that today we have some timely news on the key platform for content marketing - Facebook.

Collection
Facebook stock lost roughly 20% of its value on Wednesday in after hours trading following the announcement that both their earnings and user growth numbers fell shy of expectations. Check out the following two links for more:

https://www.wired.com/story/facebook-just-learned-the-true-cost-of-fixing-its-problems/
https://www.cnbc.com/2018/07/25/facebook-warns-investors-of-weakening-revenue-in-second-half-of-2018.html

Curation
Of particular note were significant costs totaling in the billions related to improving the security and safety of the platform to protect users from malicious agents, such as foreign powers or homegrown hate groups. 

I commend Zuckerberg for making sizable investments to bulwark his platform, which should do good for the brand in the long term. Unfortunately, the market was merciless in the short term. More troubling to the firm's value was the slower growth, with market saturation occurring particularly in North America and Europe. 

While Sandberg says Facebook Messenger and What's App are years away from contributing to sales growth, the anecdotal evidence shared in class on What's App's ubiquity in India suggests there may be opportunity to grow by tailoring ad solutions to the unique characteristics of different markets.

Creation
I imagine Zuckerberg had a rather hard day given today's FB stock decline cost him a personal $16.8 billion. In support of his valiant and continued effort to invest in and improve the platform I wrote the following haiku:

The web, this network
By vision and grand design
May blossom in full

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