Very interested to learn that many executives and digital advertising professionals feel that ad exchanges could be coming to an end. The advent of advertisers working more closely (and directly) with premium publishers - without the support/intervention of an exchange - appears to be the way of the future (per the author of this piece).
Very interested as we are working on our projects and contemplating a display ad strategy. Maybe we don't need exchanges after all?
https://adexchanger.com/data-driven-thinking/death-third-party-ad-exchange/
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