Mars changes its core marketing strategy to focus beyond the age group of under age 12 children. To implement this, Mars has introduced a new iteration for the central marketing code being termed as a living document by them.
Focus of this new strategy is to provided more well rounded information about their line of chocolate products not just for the children but also for their parents so that can make an informed decision.
And additionally focusing on not just their content but also on the placement of their content in their digital marketing plans.
Source: https://www.marketingweek.com/2018/07/27/mars-marketing-grown-up/
Focus of this new strategy is to provided more well rounded information about their line of chocolate products not just for the children but also for their parents so that can make an informed decision.
And additionally focusing on not just their content but also on the placement of their content in their digital marketing plans.
Source: https://www.marketingweek.com/2018/07/27/mars-marketing-grown-up/
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