With a new venture, marketing can be make or break and cost is always a concern. Email is still a reliable way to market and is one of the best ways to get potential customers engaged. This article talks about 4 of the best email tools for entrepreneurs:
https://www.business2community.com/email-marketing/4-top-email-marketing-services-for-entrepreneurs-02092984
Email marketing strategies are widely available and although testing is required to get the formula just right, the tools and information are readily available. Conversely, video content and marketing is newer and can be more daunting for Entrepreneurs but that doesn't mean they shouldn't do it. Here is another article that details some tips and strategies for video marketing.
https://www.entrepreneur.com/article/316596
Lastly, marketing needs to be considered from the outset of a venture. Here's one more article that gives specific tips and tools for the budding business.
https://www.entrepreneur.com/article/315620
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