Winning the Social Media Marketing Game

Winning the Social Media Marketing Game (Marketing Land)

"Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations."

This article explores how any and every topic has become a matter of "public interest" because of social media. However, this principle is not a new one - societies are built and people become connected through sharing stories.  When you combine social media with this concept, the importance of understanding how and why connections are made is key to successful social media marketing.

The text goes on to explore important underlying concepts; including game theory, social influence, redefining measurement goals, and leveraging consumers.  Here are a few solid takeaways:

1. Brands use social media to reach new customers, build a loyal audience and respond to consumer reviews, while the private social media user wants to keep up with friends, stay current and participate in social conversations about matters large and small.
2. Brands must provide social media users with the tools they need to increase their status, and thereby their influence on the conversation. By doing so, brands can proliferate their messaging and gain the vocal support of a vast audience.Social status is at the core of every human interaction, and one of our most central drives.
3. Each time brands elicit feedback from consumers or release content that is exciting or interesting, they give social media users another opportunity to score social points.