This week we discussed social media monitoring tools and the application of those tools in various businesses. I came across a really interesting and informative article that defined the concept of "social media intelligence". The article goes beyond just social media monitoring tools and discusses how an entire micro industry starts to boom with the popularity and necessity of social media monitoring tools and technologies.
Social media intelligence covers monitoring of trends and posting as well as data management and advanced analytics. The best part about companies that provide social media intelligence technologies is that they are free for individuals and small businesses, in most cases. End users should test different tools and platforms to find something that suits their business well.
More information can be found via the below link:
https://martechseries.com/mts-insights/mts-primer/primer-social-media-intelligence-2018/
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