Blockchain technology is influencing a bunch of different industries and is poised to completely revolutionize the digital marketing industry. Blockchain's design intends to increase the transparency in all aspects of business due to its design. If blockchain is leveraged for digital marketing, companies would be able to know exactly how their funds are used and whether their intended audience received the advertisement. A really interesting topic in this field is the use of the BAT or Basic Attention Token.
Using BAT for digitial advertising involves three steps:
1) Advertisers buy ads. The advertisers can buy ads on the Brave platform, that holds BAT.
2) Users on the BAT network decide which ads they want to see. Users choose the content they want to see rather than dealing with an overload of irrelevant and uninteresting advertising. If a user sees as an ad they are paid a small portion of the advertisers fee.
3) The publishers are also paid a portion of the adveertiser's fee. The portion paid to the publishers is generally higher than the one paid to consumers.
By using the blockchain technology through BAT, digital marketing is more personalized. Blockchain allows users to receive personalized advertisements without the user losing the privacy of their personal information to companies and applications due to the decentralized nature of blockchain.
Source: https://www.searchenginepeople.com/blog/blockchain-technology-changing-digital-marketing.html
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