When you are using Twitter on mobile, you will generally see the ads post during you scroll on Home tab. But mostly, people notice and skip the ads, and focus on the post that they are interested. To make the ads more attractive, Twitter decides to test the ads on the top of the explore tab, called as the promoted trend spotlight ads, which everyone can see when they need to check about the trend or the highlight topic.
Source: Techcruch
With that position, it is the eye-catching area that can help the brands to create more brand awareness and impact on driving the conversation within Twitter. The ads can be the photo or GIF on the background to be attractive spotlight among the trend list on the explore tab. Moreover, people can seek more about the ads by clicking on it, and they can see the feed related to the topic on the ads. Compare to the regular ads on the home tab; it is just one ordinary twitter post that cannot be explored more and also blended with other posts on the feed.
This change is an opportunity for Twitter to earn more revenue from the great ads on the explore tab which impacts to its turnaround and financial statement as well.
Resource:
https://techcrunch.com/2018/07/11/twitter-promoted-trend-spotlight/
No comments:
Post a Comment