The new iteration of digital marketing includes:
- More integrated global marketing - A combination of inbound and outbound marketing. Automatically following up on an action witnessed on an advertisement. Can be thought of as warm calling.
- Cohesive Marketing Technology Stack - Marketing infrastructure designed and created integrated from the get go rather than stand alone technology solutions.
- Evolving Marketing Roles - CMO requirements as vital as CIO's. Result in end to end effect on ROI.
- Disruption - Be cognizant of the changing technology and disruptions having potential effects.
- Access - Easy and instant access, users top priority.
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